Hello! I’m Barry. I build tech and media ventures, and help them realise their ambitions for scale.
For over 15 years, I’ve worked with startups that are scaling rapidly, corporates that aspire to launch new high-growth business units, and founders who want to build rigour and structure around their ventures.
Prior to my start-up life, I started my career in advertising at Ogilvy & Mather followed by strategy consulting at Bain & Company.
In 2013 I joined EdTech pioneer Decoded as COO, leading growth from 7 people in a cupboard to a global team of 100+ in three years across offices in London, New York and Sydney.
In 2018, I founded FT Strategies, a startup within the Financial Times that has helped 50+ media organisations around the world build sustainable, high-growth digital businesses using FT technology and expertise, helping fund a future for journalism.
In 2023, I co-founded Electric Sheep - London’s first professional training centre for AI.
Say hello@btwhyte.com.
Venture Building
Ideate, build and scale a new business. Whether it’s an innovative new business within a larger organisation, an independent startup or expanding your existing business internationally, I work with your team to take a concept your board is passionate about and transform it into a business.
From testing propositions to finding product/market fit, through to developing a business plan and assembling the necessary resources to launch, let’s work together and make it happen.
Go-to-market Strategy
Identify target segments, understand how to best positioning your product or service, and develop a plan to reach and acquire customers. My approach is grounded in customer research and rapid iteration.
Whether you're launching a new product, entering a new market, or seeking to expand your customer base, I can help you formulate a go-to-market strategy that will enable you to achieve your ambitions for turbo-charged revenue growth.
Digital Transformation
Assess what capabilities you need to build to transform your organisation into a digital leader. Implement new technologies and processes to change the way your team and business model behave, enhancing your customer value proposition and future-proofing your organisation.
Customer Research
Gain deep, unique insights into your users, suppliers and peers, providing your business with a unique and ownable competitive advantage. Learn proprietary knowledge that will never be unearthed by Google or generated by ChatGPT.
“Building a new tech business from the ground up is no easy feat, but through working with Barry, we were able to navigate the process with confidence. His wealth of experience in venture building enabled him to continuously deliver valuable insights and connections."
Make it happen! Trusted, pre-qualified partners who can deliver rapid output for your business
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Whether it’s an MVP to prototype a new concept or a final app that needs to deliver at scale, I work closely with a development studio who can translate strategy into useable tech products that your customers can start using within the next week or two.
Their team of 10 is split between London and Lisbon, ensuring quality output at manageable cost. I provide continuous oversight of the development work to ensure the final product is on brief, on budget and on time.
Want to learn more? Get in touch. -
When building a new venture, a small investment in design goes a long way.
I work closely with graphic designers who can take a concept that exists in theory and make it real, transforming an idea into a commercially viable brand, ready for customer testing.
Want to learn more? Get in touch.
“As a media company, we needed to stay ahead of the curve in terms of technology and innovation. Barry helped us identify emerging trends and develop a strategy to leverage them for our business. His extensive industry connections were the icing on the cake.”
Case Studies
From B2B to D2C in one month: ideating and prototyping a new route to market for Series D MedTech scale-up
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High-growth manufacturer of transformative medical diagnostic devices to evaluate new routes to market.
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Launched first ever direct-to-customer (D2C) venture within an organisation that was 100% B2B to date.
Executed brief to 'make it happen', taking venture from idea to launch a bricks’n’mortar MVP in just 3 weeks.
During those three weeks, my team and I rented a retail outlet in London, converted it to a medical testing facility, built an online booking and fulfilment platform, hired a retail management team, created a new brand with a wide range of assets, rigorously documented our medical protocol, and more.
Managed wide range of stakeholders, internal (medical, product) and external (insurers, trading standards, regulators, landlords).
Prototyped various approaches at light-speed, iterating strategy and execution on a daily basis.
Helping one of UK’s biggest flower distributers reinvent themselves as a D2C disruptor
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Global wholesaler and importer of flowers wanted to pilot a new direct-to-customer, subscription-based venture in UK – their first-ever foray into retail.
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Mapped out roadmap to MVP and launch, which included blueprints for tech stack and hiring.
Built five-year commercial model to evaluate opportunity and determine capex needs from parent company.
Pitched joint venture opportunity to major UK supermarket.
Rapidly built prototype web site and mobile app, which we used to build consensus and support for new venture. Prototype provided live customer feedback and transformed the dynamic of pitch conversations.
Contact Us
Hours
Monday–Friday
10am–6pm
Phone
(555) 555-5555
Location
123 Demo Street
New York, NY 12345
